Value Shopping That Aligns With Your Values
In today's consumer landscape, shopping according to your values often comes with a premium price tag. Whether you're prioritizing organic ingredients, cruelty-free testing, sustainable packaging, or ethical labor practices, these considerations traditionally mean paying more at checkout. And because it can be incredibly difficult to price compare among like-products, you often end up paying even more of a premium than you intended.
Enter Popgot, a platform that helps you shop according to your values while still finding the best prices.
The "Values Tax" Problem
Consumers consistently face what we might call a "values tax" - the extra cost associated with purchasing products that align with their ethical, environmental, or health priorities. Consider these common scenarios:
- Organic produce typically costs 10-30% more than conventional alternatives
- Sustainable packaging often comes with a price premium
- Fair trade certification frequently means higher shelf prices
- Clean beauty products generally cost more than mainstream options
This pricing dynamic creates a difficult choice: compromise your values or compromise your budget.
The same challenge applies even when your preferences aren't necessarily tied to ethical considerations. Perhaps you simply prefer:
- A specific brand of coffee that costs more than alternatives
- Higher thread-count sheets that feel luxurious against your skin
Whether driven by values or personal preferences, finding the best price on the specific products you want can be a time-consuming challenge.
How Popgot Brings Value to your Values
Popgot not only makes it a breeze to find the products that align with your values, but we ensure that you are minimizing the premium you are paying - and we do this through a simple, yet powerful approach:
1. Unit Price Transparency
Unlike traditional shopping platforms that hide or de-emphasize unit pricing, Popgot puts this crucial information front and center. By sorting products based on the cost per ounce, count, or other relevant measure, we enable true price comparison across brands, sizes, and retailers.
2. AI-Powered Product Analysis and Filtering
Finding products that match your specific requirements is often difficult and time-consuming. That's why we use AI technology to scan product images and descriptions for you in order to:
- Extract and verify ingredient information
- Identify specific product attributes
- Extract and verify marketing claims
The result is that on Popgot you can filter for exactly what matters to you - whether that's avoiding certain ingredients, finding specific certifications, or ensuring products truly meet your standards - all while comparing prices to find the best value.
Case Study: Dry Dog Food that meets the standards of the AAFCO (Association of American Feed Control Officials)
Navigating the complex world of pet food labels, marketing claims, and nutritional standards to provide your pet with the best nutrition can be overwhelming for even the most dedicated pet parents.
The Association of American Feed Control Officials (AAFCO) sets nutritional standards that help ensure pet foods provide complete and balanced nutrition. Yet identifying which products truly meet these standards often requires checking product labels and images. Consider the below product image from a popular pet food brand with an AAFCO statement in the bottom right corner. Traditional text-based search would not have been able to find this product for you.
Selection Criteria
Case Study: Dental Chews for Dogs that are VOHC (Veterinary Oral Health Council) approved
Maintaining your dog's dental health is crucial for their overall wellbeing, yet the market is flooded with dental chew products that make bold claims without scientific backing.
The Veterinary Oral Health Council (VOHC) provides a valuable seal of approval for products that have been scientifically proven to reduce plaque or tartar. Again, identifying which products are VOHC-approved often involves checking product labels. Consider the below product image that our system is able to identify as a VOHC-approved product.
Selection Criteria
Case Study: Liquid Hand Soap that doesn't contain harmful chemicals
Many consumers are becoming increasingly aware of potentially harmful chemicals lurking in everyday products like liquid hand soap. Ingredients such as triclosan, parabens, phthalates, and sulfates have been linked to various health concerns including hormone disruption, skin irritation, and environmental damage.
This growing awareness has created a significant shift in consumer behavior, with many shoppers actively seeking products free from these concerning chemicals. Take the below product image for example - it contains sulfates, Methylisothiazolinone, and Cocamidopropyl Betaine - all of which are known to cause skin irritation and other health concerns.
Selection Criteria
Shop Smart, Save Money, Stay True to Your Principles
At Popgot our mission is to deliver the ultimate product transparency to our users. Traditional shopping requires hours of research across multiple websites, reading countless reviews, and deciphering often misleading product labels - all to find items that align with your personal values at a decent price.
No longer must you choose between your principles and your budget. Popgot empowers you to find the perfect intersection of both - products that authentically align with your values at the best possible price.